Playful! The creative content: clues, stories and recommendations. Self-guided. Web app. Global community of game builders.
Secret City Trails takes travellers and locals on urban adventures - or city discovery games - during which they solve a trail of cryptic clues via our web app. No downloads are needed, just a little bit of data. Along with each clue, they unlock stories about the sights and area they are in as well as (secret) recommendations to hidden gems and wonderful cafes and bars. The trails are a playful, self-guided, engaging, affordable and instantly bookable way of discovering a city. We currently offer our 30+ games in 12 cities across Europe. The cities we operate are: Amsterdam, Barcelona, Bratislava, Bordeaux, Cologne, Geneva, Haarlem, Lisbon, Porto, Rotterdam, San Sebastian and Vienna.
Mobile/Tablet (iOS) • Mobile/Tablet (Android)
I have built many relationships and friendships, while creating structure and efficiency across various projects within IT and financial services working as a consultant. At that time I also created workshops on innovation and design thinking for clients. Besides being the action and experience officer at Secret City Trails, which means building an amazing experience for all our customers and creating new action from inspiring partnerships and cooperations, I was until recently an in-house entrepreneur for the innovation accelerator of ING (banking). I helped to develop MVPs following PACE methodology.
Agile Project Management • Entrepreneur • Hospitality • Project Implementation • IT Operations • Product Management
Over the past few years I've built various communications and engagement strategies that focused on involving communities of brands such as Groupon, Carlsberg and Nike in its values, business strategy and brand. More recently I've been running accelerators for startups, first for Chivas (1mln fund + Oxford accelerator week), then for Booking.com (2mln fund + 3 week accelerator). While I'm proud of what I've achieved in those different roles, I'm most proud at what we have built at Secret City Trails and the global community of game builders we're now building. We felt there was a need for more playful and independent ways of discovering a city. Developing, testing and now selling our product is an incredible journey!
Creative Writing • Strategy Development • Event Management • Program Management • Operations • Photography