Biklio matches bicycle commuters, businesses and products throughout the whole bike user journey, rewarding and improving their experience
Biklio is a community of exclusive benefits for people who use the bicyle for travelling, given by organizations and businesses that value and benefit from cycling. This community gathers businesses that want to connect to bike users and/or promote cycling among their audience. This includes businesses selling bicycle products (like Decatlhon), consumer businesses that want to associate to the lifestyle represented by the bicycle (like Carlsberg and the many brands using the bicycle in their marketing) and employers that aim to improve the health and happiness of their employees by promoting active lifestyles. The Biklio app aggregates these businesses, and the exclusive benefits they give to bicycle users, in one channel. It also provides the validation mechanism that is necessary to match the benefits with the entitled users. The Biklio app detects through the movement and location devices of the phone when the user is cycling, being able to related that behaviour with the existing benefits. But there’s more. The app is constantly collecting data about the cycling paterns of the user community. This data is useful to cities (for cycle mobility planning and policy) and businesses in the cycling and health domains.
Mobile/Tablet (iOS) • Mobile/Tablet (Android)
With 17 years of experience in the creative industry, i've worked in the various creative fields of corporate identity, graphic and digital design, collaborating with clients and teams from various industries such as advertising, architecture, marketing, tech startups, food & beverage, travel & tourism, lifestyle, culture and others, in Europe and Africa. With a deep knowledge over the branding process (strategy and design) my work is about consistency and results, regardless of the medium.
Art Direction • Brand Awareness • Brand Development • Creative Direction • Brand Communication • Storytelling
I'm currently coordinating the main research work package in the TRACE H2020 project. Co-founder of Biklio.
Advocacy • Cycling • Mobile Applications • Research • Distributed Systems • Teaching
Worked on the design, development and commercialization of four mobility related products, two of which ideated by me. Raised funding from 6 EU projects. Founded local community initiatives like CicloExpresso do Oriente and Cicloriente. Three beautiful children.
Cycling • Economics • Team Leadership • Transportation • Product • Business
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